Yes it is that time of year and everyone is asking “Are you all prepared?” and what they mean is are you ready for Christmas. This year though Christmas is just an interruption to my getting prepared for my long stay in Cyprus starting in February, so it’s sort of incidental. I have however, in between making lists and trying to work out if I have forgotten to do something vital, been busy cooking and top of my list were the kourabiedes which I made for the first time last year.=kourabiedes. I have made a few goodie boxes up for presents so they have of course included these light little almondy biscuits. Macaroons, Black Forest chocolate fudge, black pepper oatcakes and gingerbread biscuits made up the rest. I recently popped in to a wonderful little cafe/bakery Whipped and Baked where I’m presently buying my sourdough bread and saw they too had some very snowy covered celebratory biscuits for sale. Now the owner the lovely Flour von Sponge, is from Malaysia and apparently even there they have a version of this internationally known biscuit, instead of almonds they use pistachios.
As Christmas is the time for anyone who has anything to sell to get on that marketing bandwagon I tried to do a bit myself for AK and splashed out on a bit of advertising but I have to say the results have been negligible. I have been self-employed running a one woman business for most of my working life and in all that time I have never found paid advertising to be of any benefit at all, so why I thought this would be any different I don’t know, but it was worth a try. I always found that personal recommendation and word -of- mouth from satisfied customers is by far the best way to attract custom. The best advertising is the sort that comes free I once got a very prestigious commission through a free directory! If you can get articles written about you or interviews for TV and radio even better, I’m always on the look out for a free bit of publicity.
Soon enough I will be in Cyprus where I will be on the look- out for more outlets to sell the book and generally spreading the word. In the process I hope to come across some interesting people and things to blog about. Getting excited!